It's a diagnosis. Most homes expire because of the strategy — not the home. I'm Kyle Hollis, The Listing Rx. I find out exactly what went wrong and fix it with data, pro marketing, and a proven 14-day launch system. Whether your listing expired with someone else — or you're listing for the first time and want to avoid that fate — same playbook, same Rx.
It's almost never the home. It's always one of these four things — and they're all fixable.
Pricing above market doesn't create negotiating room — it creates a stigma. By day 14, buyers assume something is wrong. Multiple price cuts signal desperation. The final number ends up lower than strategic pricing would have achieved.
Poor photos, no video, generic listing copy. Buyers scroll in seconds. If your home doesn't stop them in the first two seconds online, they're gone. Low visual quality equals fewer showings equals lower offers.
The golden window is your only window. If your agent just "put it on MLS and waited," that window was wasted. No pre-launch buzz, no coordinated go-live, no showing strategy. By week 3, buyers wondered why it was still available.
When buyers pushed back, the agent dropped the price instead of negotiating concessions. These produce very different outcomes. A $5,000 closing cost concession costs far less than a $10,000 price reduction.
Every listing gets the same structured launch — not because it's easy, but because it works. This is what I do before, during, and after your home goes live.
Hyper-local CMA, pricing strategy, prep guidance, and a custom marketing plan tailored to your home — not a one-size-fits-all template.
MLS, syndication, social, and buyer-network blitz happen in one synchronized moment to maximize the golden window of attention.
View counts, showing feedback, and buyer sentiment tracked daily. Weekly seller updates with full transparency — no surprises, ever.
Concessions-first negotiation strategy. We protect your list price and negotiate terms — so your net proceeds stay maximized through close.
Not every agent is right for every seller. Here's who I serve — and why I do it well.
Your home sat on the market and didn't sell. I diagnose exactly what went wrong, reposition your home, and execute a complete relaunch. This is my specialty — sellers who felt burned by their last agent and need someone who actually has a different plan.
PCS moves, tight timelines, VA loan expertise. I understand the Yuma military and law enforcement community — MCAS Yuma, Border Patrol, BPSU, YPD. Service families trust me because I move with the same precision and urgency they do.
I speak investor. Cap rates, cash offers, creative financing, as-is transactions, off-market buyers. Whether you're selling a rental or liquidating a portfolio property, I know how to move investment real estate in Yuma without drama.
Past clients, friends, and family who trust me with the people they care about. You get the same full-service experience every time — white-glove communication, weekly updates, and a result that makes you comfortable sending me more referrals.
First time selling — or buying? I walk you through every step — what to expect, when to expect it, and why. You won't be left wondering what's happening. Transparent communication is non-negotiable on every transaction I take.
If you want to see the numbers behind every decision — comps, absorption rates, concessions data, sale-to-list ratios — you've found your agent. I maintain my own personal Yuma market stats tracker. Every recommendation I make is backed by data.
These aren't hypothetical numbers. They're what Yuma sellers leave on the table when strategy is missing.
| The Mistake | What Happens | Estimated Cost |
|---|---|---|
| "High and Hope" pricing | Home sits, stigma builds, multiple price cuts | $8,000 – $25,000+ |
| No professional photography | Fewer showings, lower perceived value | $5,000 – $15,000 |
| Skipping pre-listing prep | Buyers negotiate repairs, inspection findings | $3,000 – $10,000 |
| Poor concessions negotiation | Agent folds on price instead of terms | $5,000 – $15,000 |
| Friend / family agent | Loyalty over strategy — relationship and money at risk | $10,000 – $30,000+ |
| Working with The Listing Rx | Data-driven pricing + pro media + 14-day launch | Maximum Net Proceeds |
Maximum exposure isn't posting on MLS and hoping. It's a coordinated system across every channel buyers actually use — with the specific mix tailored to your home, neighborhood, and target buyer.
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I'm Kyle Hollis — a Yuma native, solo agent, investor, and single father of three. Real estate isn't just a career for me. It's personal.
I built my book the right way — from 3 deals my first year, to 18 in 2025, and on pace for 20+ in 2026. That growth came from one thing: being more strategic, not more salesy. Every listing gets my full attention, my personal Yuma market data, and a plan built specifically for that home and that seller. I coordinate vendors, schedule repairs, and stay hands-on from day one through close — because "set it and forget it" isn't real service.
I built The Listing Rx brand because I kept seeing the same thing: great homes that didn't sell because of bad strategy. I specialize in fixing that — whether it's your first time selling, your listing just expired with someone else, or you're a service family on a tight PCS timeline. My promise: you'll always know what's happening with your home — and I'll tell you the truth, even when it's not what you want to hear.
Every seller deserves a strategy built for their home, their neighborhood, and their timeline. Start with a free 20-minute Diagnosis Call — no pressure, just data and an honest conversation. After we identify what's holding your home back, I'll lay out your Rx — the exact plan to get it sold.